10-point website checklist for dentists

The checklist

1. Your phone-friendly booking button is visible without scrolling on mobile.
2. Opening hours, address and the services you offer are written as text, not only inside images.
3. Each main treatment (cleaning, implants, braces, whitening) has its own page with a clear title.
4. The site loads in under about 2.5 seconds on mobile (Largest Contentful Paint).
5. Your Google Business Profile links to the site and the name and address match exactly.
6. Photos of the clinic and team are real, compressed, and have descriptive alt text.
7. Prices or price ranges are shown where your local rules allow it; patients compare them.
8. Forms ask only for what you need and confirm by email.
9. HTTPS is on everywhere and the site shows no mixed-content warnings.
10. Privacy policy explains how appointment and health data are handled.

How to check it quickly

Open your site on your own phone over mobile data and try to book. Then run a free automated audit to measure speed, mobile layout, SEO basics and security headers in one report.

What to fix first

Fix speed and the booking path first; they affect every visitor. Then add service pages and local SEO, which bring new visitors over the following months.